Singer Demi Lovato has decided to part ways with her longtime manager Scooter Braun and his company SB Projects, according to Billboard. Lovato, who has been managed by Braun since 2019, has not publicly commented on the split. The departure comes at a crucial time in Lovato’s career, as she recently released a new album and is set to make her television debut with a new comedy series. It is unclear what the reasons behind the decision are, but sources suggest that the decision was mutual and amicable. Lovato has previously spoken out about the controlling nature of her past management teams..
Demi Lovato is seeking new management after splitting with manager Scooter Braun last month, sources tell Billboard.
Lovato signed with Braun and his SB Projects firm in 2019. She was previously managed by Phil McIntyre of PhilyMack.
One source close to the situation says it was time for Lovato to go in a new direction, even though she was thankful for her time with SB Projects. She does not yet have new management, though conversations are taking place.
Reps for Lovato and Braun declined to comment.
Lovato has released two albums since signing with Braun: 2021’s Dancing with the Devil… the Art of Starting Over, which hit No. 2 on the Billboard 200 albums chart, and last year’s pop-punk Holy Fvck, which scored a No. 7 on the chart. Since the start of her career in 2008, Lovato has charted 36 songs on the Billboard Hot 100, four of which went top 10. All eight of her studio albums debuted within the top 10 of the Billboard 200, with 2009’s Here We Go Again entering at No. 1.
On Sept. 18, Lovato will release Demi Lovato Revamped, which includes reworked rock versions of her biggest hits including “Heart Attack,” “Sorry Not Sorry” featuring Slash, “Cool For the Summer” and more.
Upon signing to SB Projects, Lovato shared on Instagram: “Dreams came true today for me…Couldn’t be happier, inspired and excited to begin this next chapter with you Scooter!!! Thank you for believing in me and for being apart of this new journey.” (All of Lovato’s pre-2022 posts have since been wiped).
Scooter shared on his Instagram at the time: “She is a special person and a special talent. I’m… we.. are honored. Welcome to the family Demi.”
SB Project’s artist roster currently includes longtime clients Justin Bieber and Ariana Grande, among others. Following a report Friday that Bieber was looking to leave SB, reps for both parties told Billboard that such “rumors” were “not true.”
J Balvin, who also signed with Braun in 2019, left in May and is now managed by Roc Nation.
In 2021, Braun sold SB Projects’ parent company Ithaca Holdings to South Korean entertainment conglomerate HYBE, under which SB Projects has continued to operate. Braun is now HYBE America’s CEO and earlier this year helped oversee HYBE’s purchase of leading hip-hop label Quality Control.
Additional reporting by Dan Rys.
Demi Lovato is searching for new management after parting ways with manager Scooter Braun last month, according to sources. Lovato had signed with Braun and his SB Projects firm in 2019. One source stated that it was time for Lovato to go in a new direction, although she was grateful for her time with SB Projects. Lovato has not yet found new management but discussions are underway. Lovato has released two albums under Braun’s management, both of which performed well on the charts. In September, she will release a revamped version of her hits. Neither Lovato nor Braun’s representatives commented on the split.
Hashtags: #Demi #Lovato #Leaves #Manager #Scooter #Braun #Projects #Billboard
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