Carlos Alcaraz, the rising Spanish tennis star, has made his mark in the fashion industry by starring in Louis Vuitton’s first-ever formalwear campaign for the Spring/Summer ’24 collection. This collaboration between the luxury brand and the tennis prodigy showcases Alcaraz’s elegance and style, highlighting his versatility beyond the tennis court. The campaign captures the essence of sophistication and modernity, with Alcaraz sporting finely tailored suits and accessories while exuding confidence. This move not only establishes Alcaraz as a fashion icon but also reinforces Louis Vuitton’s commitment to embracing diverse talents and pushing boundaries in the fashion world..
Carlos Alcaraz keeps racking up W’s. There was, of course, the victory over Novak Djokovic in the final at Wimbledon in July of this year. (Alcaraz says he “learn[s] something from him every time we play.”) Before that was his 100th career win at the Indian Wells Masters in March. And in between those two tennis milestones, a triumph of a different sort: being named a brand ambassador for Louis Vuitton. Not bad for a guy who just recently turned 20.
“I have admired the brand for a long time,” Alcaraz says of Vuitton, “so for me the partnership is a dream come true.”
Today, the storied French fashion house unveils its spring/summer 2024 formalwear campaign—and Esquire has your exclusive first look. In still photos and an entrancing video, Alcarez takes his virtuoso tennis moves off the court and into an opulent grand hall, all while wearing impeccable tailoring and luxurious loungewear.
“It was a bit surreal being in a palace wearing a Louis Vuitton suit,” Alcaraz says of the experience on set, “but [photographer] Dan Jackson and his team were amazing. Once we got into it, we had a lot of fun.”
So, when he’s not the star of a fashion campaign, has the spotlight changed the way Alcaraz dresses in real life? “Honestly, not really,” he says. “I try not to think about it too much. I am still developing my sense of style. That is, of course, made easier by my family at Louis Vuitton, who are always on hand to help when I need.” Not a bad situation to find oneself in, if you can manage to make it happen.
It goes without saying, though, that it all comes back to the sport that rocketed Alcaraz into the rarified air that he’s currently breathing. And the next step in this big summer of W’s is the U.S. Open, which kicks off on August 28. Alcaraz won it last year—his first major. Now, he’s readying himself for a return, and he’s pretty excited about it.
“It was incredible to win my first major in NY,” he says. “The crowd there are the best. I can’t wait to get back out there under the lights.”
Jonathan Evans is the style director of Esquire, covering all things fashion, grooming, accessories, and, of course, sneakers. He lives in Brooklyn with his wife and son. You can follow him at @MrJonathanEvans on Twitter and Instagram.
Carlos Alcaraz, the young tennis prodigy, continues to rack up victories both on and off the court. In addition to defeating Novak Djokovic at Wimbledon and achieving his 100th career win at the Indian Wells Masters, Alcaraz has now been named a brand ambassador for Louis Vuitton. The fashion house has unveiled its spring/summer 2024 formalwear campaign featuring Alcaraz in opulent settings wearing impeccable tailoring and luxurious loungewear. Despite the newfound spotlight, Alcaraz says it hasn’t changed his personal style much, thanks to the support and guidance of his Louis Vuitton family. Now, he’s gearing up for the U.S. Open, excited to return to the courts where he won his first major title.
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