Harley Quinn Takes Center Stage in Birds of Prey Title Change

The upcoming DC film “Birds of Prey” has undergone a title change to put more emphasis on its lead character, Harley Quinn. The new title “Harley Quinn: Birds of Prey” aims to attract a larger audience by highlighting the popular character portrayed by Margot Robbie. The film follows Harley Quinn after her break up with the Joker as she joins forces with a group of female heroes known as the Birds of Prey. The change in title reflects the studio’s effort to capitalize on Harley Quinn’s popularity and create a stronger connection with audiences..

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According to Screenrant, Birds of Prey (And The Fantabulous Emancipation of One Harley Quinn), has gotten a title change at Warner Brothers’ request. The movie studio has decided to market the film as Harley Quinn: Birds of Prey instead. This is due mainly to the poor box office showing the movie had in its opening weekend, only grossing 33.2 million USD domestically, and is the worst opening performance for a DC movie since Jonah Hex in 2010 (5.3 million USD).

In comparison, a critical flop like Green Lantern still made 53.1 million USD in its opening week. The box office results is surprising given the positive reviews the movie has been receiving, as it currently stands at 80% on Rotten Tomatoes.

Over at Variety, box office analysts have looked into the reasons behind the poor box office results for Birds of Prey. Jeff Bock, a box office analyst with Exhibitor Relations, said that Birds of Prey “wasn’t for the movie masses, [because] it was a niche comic-book movie.” Their international performance might be a little lackluster due to fears of the coronavirus in Asia affecting the movie-going experience. The R rating would also prevent some from watching it.

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But the main reason cited was the title, since it assumed movie-goers would be familiar with the characters. Jeff Bock also added that Warner Bros. made a misstep, since Harley Quinn would be a name that would draw in audiences given the hype surrounding the character after Robbie’s performance in Suicide Squad. I guess Warner Bros. has taken the advice to heart, hoping that a title change would bring better tidings for the movie.

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Warner Bros. has changed the title of the movie Birds of Prey to Harley Quinn: Birds of Prey after a disappointing opening weekend at the box office. The film only made $33.2 million domestically, the worst opening performance for a DC movie since 2010. Despite positive reviews, the movie’s poor box office results are attributed to its R rating and niche appeal. Analysts also believe that the title assumed viewers would be familiar with the characters, leading to a misstep by Warner Bros. Hopefully, the title change will help improve the movie’s performance.

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