Honda teams up with Animoca Brands Japan, Gryfyn, and GET Protocol to revolutionize fan engagement in Japan with Web3 technology –

Animoca Brands Japan, a strategic subsidiary of Animoca Brands Corporation Limited (Animoca Brands), announced Tuesday a collaboration with Honda Motor Co., Ltd (Honda), Gryfyn and GET Protocol for Web3 fan engagement in Japan.

Animoca Brands said in a statement that the firms have partnered to gift fans and participants membership non-fungible tokens (NFTs) and limited-edition commemorative NFTs at the FORMULA 1™ Honda & Red Bull Welcome Event in Tokyo to be held at Zepp Shinjuku (Tokyo) in Shinjuku-ku, Tokyo on September 20, 2023, and at the Honda booth at the Japanese Grand Prix 2023 to be held at the Suzuka Circuit on September 21-24, 2023.

According to the statement, Honda plans to offer special experiences and perks at various future events to holders of Honda KEY NFTs, including through special collaborations with various companies.

Initially, Honda will distribute Honda KEY NFTs to all fans who apply for the lottery to purchase tickets to the FORMULA 1™ Honda & Red bull Welcome Event in Tokyo, a special event organized by Honda. Event attendees will receive a commemorative NFT, to be airdropped to ticket-holders after the event.

In addition, Honda KEY NFTs and other special items will be available for redemption by fans visiting the Honda booth at the 2023 F1 Japanese Grand Prix at the Suzuka Circuit.

Animoca Brands Japan and Gryfyn, a subsidiary of Animoca Brands and a Web3 wallet focused on connecting brands and communities, previously announced a collaboration with Honda to further fans engagement in Honda’s motorsports portfolio.

Honda is also working closely with Animoca Brands Japan on Honda’s Web3 fans strategy, with Gryfyn as wallet partner to host the Honda KEY NFT.

GET Protocol, a digital ticketing infrastructure provider, has recently partnered with the Dutch Grand Prix to launch ticket-linked digital collectibles at the Zandvoort 2023 race and will be assisting Honda to launch its special commemorative NFT.

Founded in 2021, Animoca Brands Japan is the strategic subsidiary in Japan of Animoca Brands Corporation Limited, a leading global Web3 company, with a motorsport games portfolio that includes products made in collaboration with MotoGP™ and other leading motorsport brands.

Animoca Brands Japan was established to support the global Web3 strategies of Japanese intellectual property and content holders such as major publishers, brands, education, sports teams, athletes, artists and game companies.

The firm provides a platform that combines IPs with blockchain technology, and supports IP holders to build their own ecosystem through a full stack of Web3 services, providing a bridge between Japanese IPs and global fans.

Gryfyn, a subsidiary of Animoca Brands, provides a Web3 wallet that allows users worldwide to easily and safely access digital experiences, own and handle digital assets, and connect with their favorite brands.

Gryfyn works with brands, projects and game studios worldwide to leverage blockchain technology to build stronger, more engaged communities.

GET Protocol is the market leader in delivering accessible NFT Ticketing infrastructure to mainstream audiences around the world.

Over 4.5 million NFT Tickets have been issued across 19,000+ events, ranging from sold out stadium shows in Amsterdam to quaint piano performances in Baltimore, United States.

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