For the first time, Inter Milan will showcase U-Power as the sponsor on the back of their shirts during their match against AC Milan. This partnership marks the beginning of a three-year sponsorship deal between the Serie A club and the Italian safety footwear brand. Inter Milan’s previous back sponsor, Suning.com, terminated its contract due to financial issues. U-Power is known for its innovative and high-quality safety footwear, and this collaboration signifies the brand’s entry into the world of football sponsorship. The new back shirt sponsor will be displayed during the eagerly anticipated Milan derby on Sunday..
Inter Milan will debut footwear company U-Power as their main shirt sponsor in this evening’s Serie A derby match against AC Milan.
This according to today’s print edition of Milan-based newspaper Gazzetta dello Sport, via FCInterNews.
Inter have secured a new back shirt sponsor for this season.
At the end of last season, Inter entered into a short-term partnership with US-based streaming service Paramount+.
The streaming service was Inter’s main shirt sponsor for just the final two matches of the season.
One was an essentially dead rubber Serie A match against Torino. The other was, much more lucratively of course, the Champions League final.
As part of that agreement, Inter were to keep Paramount+’s logo on their shirts for this season as well.
However, the logo would be moved to the back of the shirt from the front.
The initial agreement was that Paramount+ would replace Lenovo as the back sponsor for Inter’s shirt.
But instead, over the summer, the Nerazzurri entered into a new agreement with Paramount+.
The streaming service has stayed on as Inter’s main shirt sponsor.
This has meant that the Nerazzurri have gone in search of a new back shirt sponsor.
Inter To Debut Back Shirt Sponsor U-Power In Derby Clash Vs AC Milan
The Nerazzurri’s new back shirt sponsor will be Italian footwear company U-Power. They have agreed the deal and according to the Gazzetta will debut the company’s logo on the backs of their shirts in this evening’s derby against Milan.
U-Power are already the main shirt sponsors of Inter’s Lombard rivals Monza.
The footwear company also bought the naming rights to the Brianzoli’s stadium. It is now known as the U-Power Stadium.
And now, Inter will also agree a commercial partnership of their own with U-Power. This will complete their shirt sponsorships for the 2023-24 season.
Italian football club Inter Milan will debut U-Power as their new back shirt sponsor in the Serie A derby match against AC Milan. This comes after Inter’s short-term partnership with Paramount+ as their main shirt sponsor for the end of last season, in which the logo was meant to move to the back of the shirt. However, Inter entered into a new agreement with Paramount+, leaving them in search of a new back shirt sponsor. U-Power, already the main shirt sponsors of Inter’s rivals Monza, will now complete Inter’s shirt sponsorships for the 2023-24 season.
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