Nielsen Excludes Amazon’s Data on Viewership for ‘Thursday Night Football’ –

Nielsen, the company that measures television viewership, will not include Amazon’s data on viewership for ‘Thursday Night Football’ games in its ratings. Amazon acquired the streaming rights for 11 NFL games, and its data would provide valuable insights into streaming viewership. However, Nielsen stated that they will not be incorporating this data as it does not meet their measurement standards. This decision by Nielsen highlights the challenges faced by traditional television measurement companies in accurately capturing viewership data in the streaming era..

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