WWD Reports on Lacoste’s Introduction of Tracksuit Collections with Novak Djokovic

Lacoste has introduced a new tracksuit collection featuring tennis star Novak Djokovic. The collection, launched by the French brand, includes a range of tracksuits that reflect Djokovic’s style and performance needs. The tracksuits are made with technical fabrics that provide optimal comfort and functionality on and off the court. The partnership with Djokovic aims to showcase Lacoste’s commitment to sportswear and its association with top athletes. This collection further solidifies Djokovic’s relationship with the brand as its global ambassador, and highlights his influence in the fashion and sports industry..

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Novak Djokovic is showcasing his sharp sporty style in a new Lacoste campaign, celebrating the brand’s 90th anniversary and the release of three new tracksuit collections.

Unveiled Friday, the campaign images show the Serbian tennis player modeling some of the new styles. The three reimagined collections, titled The Paris, The Sportsuit and The Jogger, are meant to inspire “today’s generations while reviving yesterday’s heritage,” according to a statement from the brand.

Novak Djokovic starring in Lacoste's latest campaign, wearing the Paris tracksuit. — Novak Djokovic starring in Lacoste’s latest campaign, wearing the Paris tracksuit.

Courtesy of Lacoste

“Lacoste has such a reputation that anything you wear from Lacoste is stylish,” Djokovic can be heard saying in a coordinating Lacoste campaign video.

The Paris tracksuit draws inspiration from the “tennis chic” look of the ’70s, with piping detail, fitted cuts and a statement crisp white tone.

Lacoste ambassador Garance Marillier wearing the Sportsuit tracksuit from Lacoste.

Courtesy of Lacoste

The Sportsuit, on the other hand, incorporates style details from the lively era of Roland Garros in the ’80s, with loose-fitting taffeta and a nostalgic colorblocking.

The last tracksuit collection in the Lacoste shop is The Jogger, a classic minimalist sweatshirt and pants set with thick cotton and seamless detailing. This tracksuit is offered in a number of colors from a natural palette, so it can be worn mismatched or as a matching set.

Salif Gueye wearing the Jogger tracksuit from Lacoste.

Courtesy of Lacoste

Djokovic has been a global brand ambassador for Lacoste since 2017. The professional tennis payer is currently playing in the 2023 U.S. Open, which began on Monday. The player just won a match on Wednesday against Bernabe Zapata Miralles. Held in the Queens borough of New York City, the world-renowned tennis tournament is on until Sept. 10.

Novak Djokovic is the face of Lacoste’s new campaign, celebrating the brand’s 90th anniversary and three new tracksuit collections. The campaign showcases Djokovic modeling the new styles, including The Paris, The Sportsuit, and The Jogger collections. The Paris tracksuit is influenced by the ’70s tennis chic look, while The Sportsuit incorporates style details from the ’80s era of Roland Garros. The Jogger is a classic minimalist sweatshirt and pants set offered in various colors. Djokovic, a global brand ambassador for Lacoste since 2017, is currently playing in the 2023 U.S. Open.

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